There is a lot of generic advice about managing a consistent reputation across multiple practice locations online. Very little of it is written with a multi-location group practice specifically in mind.
Patients overwhelmingly choose a new provider based on recommendations from people they know, before ever checking a review online. This is especially true for a multi-location group practice, where the margin for error is smaller than it looks.
Asking satisfied patients directly for a review right after a good visit gets meaningfully more reviews than hoping they will do it unprompted. It sounds obvious once stated, but a multi-location group practice rarely gets this fully right in practice.
Responding calmly and professionally to a negative review often builds more trust with future readers than having no negative reviews at all. Anyone running a multi-location group practice will likely recognize this pattern.
Consistent branding across the website, signage, and social media builds recognition faster than sporadic, inconsistent messaging. In practice, this shows up constantly for a multi-location group practice.
None of this requires a complete overhaul overnight. Small, consistent changes, applied consistently, are what actually move the needle for a multi-location group practice over time.
Building this kind of trust is exactly what our team helps healthcare practices with day to day. If you run a multi-location group practice and want a second opinion on where to start, message REWA on WhatsApp and we will walk through it with you.