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Practical guidance on marketing, AI, business software and web design for Nigerian businesses

Where AI Is Worth Using In A Small Business, And Where It Is Not

Most AI advice for business is either breathless or vague. Here is a plain test for which of your tasks are worth automating, which are not, and what to ask a vendor before you spend anything.

Apr 08, 2026 Read More

Your Google Business Profile Is Doing More Work Than Your Website

For most local businesses the Google listing is the first and often the only thing a customer looks at before deciding where to spend. It is free, most businesses neglect it, and fixing it takes an afternoon.

Mar 04, 2026 Read More